My New Business Winner 2013
AGENCY: HAVAS DIGITAL, São Paulo - Brazil
EMBRATUR | EXTREME FC, Transmedia Content
AGENCY: HAVAS DIGITAL, São Paulo - Brazil
EMBRATUR | EXTREME FC, Transmedia Content
The Brazilian Tourism Office (Embratur) wanted to take the opportunity of Brasil hosting the 2014 Soccer World Cup to promote the country. Our idea was to make a Branded Content series where two football stars (Zidane and Roberto Carlos) take the field with street teams, in the most extraordinary football pitches in the country: from the Amazon rainforest to the Sambódromo, from the top of a building in São Paulo to Lake Paranoá in Brasília.
